Medical tourism matchmaking is an emerging service to meet perfectly all the big and small needs of a medical tourist in terms of cost, processing time, and quality. Medical tourism providers have to pay special attention to the matchmaking process as the needs of travelers have become increasingly varied owing to various travel restrictions and high competition.
The better the matchmaking, the better is the experience for the patient, which in turn will result in better business for the facilitator.
Matchmaking can provide diverse services
The demands of the current medical travelers are quite different as compared to those ten years before. They want innovative treatments such as genomic medicine, stem cell therapy, regenerative medicine, organ transplantation, immunotherapy, precision medicine, and more. When the demands are as diverse as this and specialized, then the facilitator’s job also becomes more complex.
Some of the destinations are marketing extensively to focus on their breakthrough innovative treatments to attract global patients, whose home countries do not have these treatments or the treatments are prohibited there. There are many fake claims of treatments as well, which deceive medical travelers. Therefore, the onus is on the medical tourism providers to find a good match.
How does matchmaking help medical tourists?
A reliable medical travel agency or company will have the authentic details of everything. They will verify whether the treatments offered are authentic or sham. This will save the medical tourists the physical, mental, and emotional pain of undergoing a treatment that can be dangerous.
For example, many assisted reproductive techniques are either banned or restricted in certain countries. There is no data available to support the claims of various treatments. There are legal prohibitions also which do not allow medical travelers to avail certain treatments. For example, surrogacy, egg donation, cryofreezing, ART for LGBT are illegal in some countries, and there need some additional activities to find the best-fit solutions.
Meaningful matchmaking leads to customer satisfaction
This is when efficient matchmaking can be relevant and meaningful. The medical tourism provider can help their clients from being duped and being misguided. They can lead their clients to verified treatment providers, and thus enhance their patient experience.
The right person connected to the right medical service or treatment sums up matchmaking service. After a prospective medical tourist approaches the medical tourism company or facilitator and shares the details of the disease and other information, then the facilitator has to connect him to the right provider meeting not only that patient’s budget but also fulfilling specific intangible needs.
Sometimes, it is not feasible for the patient to travel to a faraway destination due to his/her health condition. The medical experts associated with the facilitator would provide other options of treatment within the budget of the patient. Good matchmaking involves all-round support regarding post-procedure follow up, recovery, rehabilitation, visa, travel, food, and accommodation. Matchmaking has to balance the expectations of the client in line with his medical requirements.
Successful matchmaking thus enhances the experience of the patient, as he or she will face few problems during the procedure, and avail genuine treatments. The medical tourism facilitator also has a better experience in terms of patient loyalty, word of mouth marketing, better customer acquisition as well as retention, and ultimately, better profit margin.